People are superficial – you need to feed their eyes first and allow them to label you according to their own perceived reality if you want to get through to them. … She has always been convinced that there is no such thing as personality. We do not have a personality, even less are we one. With each person we interact our personality changes. We are different people, all the time, depending on the day, time, weather, location and encounter. … One day we are this, the next day we are something else. Does it matter? The Ego is just a concept we hold on to because otherwise we would feel we are dissolving into a million particles and disappear into thin air. I am not. I do not exist. But we. We do. And we are many. We are whoever you are creating us to be. We are just a reflection of your ideas. And since we don’t want to confuse you even more in such restless times, we try to match our outer image with your expectation of us. With whatever you deem appropriate. With whatever you wish to see. With whatever makes you the least uncomfortable.
Source: Part III (chapter)